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Developing a Marketing Mindset in Life Coaching: Part Two
In a previous ezine we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how...
Mid Life Crisis, Life Transitions, & Ontological Coaching
Recently I have been watching a TV show called Blowout. It is a reality show about a hair designer, Jonathan Antin who struggles to get his Beverly Hills salon up and running. Not only do the Hollywood stars visit his shop but also many other women...
Shop Around for Wealth Coaching
So, you have finally decided that you take the plunge and learn as much as you can about how to get out of the 9-5 rat race. Decided to study smart investments and take the lead in your own hands.
No more bosses, you will be the leader of the...
Taking The Coaching From Whence It Comes: TV & The Apprentice
One of the things we life coaches do is keep our eyes open
for coaching that comes from unusual places, and in this
case it was the final episode of the Apprentice. Certainly
television can be used to provoke intelligent dialogue about...
What Is Coaching Worth?
As a professional coach and as a coaching client, I often reflect on how to place a dollar value on this work. How can we assess what coaching is worth, and how can we ground that assessment?
One way to establish the value of coaching is to...
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Coaching is Like Gardening
"A garden in the early stage is not a pleasant or compelling place: it's a lot of arduous, messy, noisome work -- digging up the hard ground, putting in the fertilizer, along with the seeds and seedlings. So with beginning a story or novel." --Ted Solotaroff
That's like the beginning of coaching, too.
ARDUOUS WORK
This is when the client starts working on getting rid of tolerations. These are things we put up with that need to go -- a messy car, torn wallpaper, a negative 'friend,' a bad job, an impossible marriage.
It's typical to have a year's worth of work. It looks awesome at first, but just getting the first things off the list gives a lot of momentum.
HARD GROUND
This is getting rid of obstacles. Sometimes they're self-imposed, like pessimism, or low self-esteem. Or maybe the inability to generate options, or financial obstacles.
For one of my clients, Jen, it was getting over her obsession about her ex-husband. "You told me that was the obstacle,"
she said. "You can't believe the energy it freed up once I
got over him."
SEEDS
These are new plans and goals. Here are some of the goals my clients have had recently:
·Become a coach -A. L.
·Declutter my house. - M. M.
·Get balance in my life. - T.J.
·Find a career I can stand. - J.D.A.
·Make a new life. - J. H.
·Get organized. - L.S.
FERTILIZER
Often the coach supplies fertilizer for a while - encouragement, so the client can grow. Helping the client gain a sense of empowerment. Working on emotional intelligence competencies, and optimism, the facilitator of all those competencies.
THE GARDEN
These are the goals achieved - when AL becomes a coach, and MM declutters her house, and JH has her new life.
About the Author
İCourtesy, Susan Dunn, The EQ Coach. Coaching and Internet courses in emotional intelligence, applications to career and relationships. http://www.susandunn.cc , mailto:sdunn@susandunn.cc for FREE ezine.
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